Size of online dating market uk
The dating services industry includes several different segments.
Online Dating Websites: Sites such as Match.com, Plenty of Fish, e Harmony, and hundreds more bring affordable and convenient matchmaking services to America’s 124 million singles.
Dimo Trifonov, the founder of 3nder – an app that helps facilitate threesomes – previously told me that his app’s main users aren’t experienced ‘swingers’.
Instead it’s most popular with ‘ordinary’ young couples who want to spice things up without having to lurk around seedy clubs.
It was one of the first dating sites to hit our computer screens, and two decades on, the owner of The Match Group - which includes Match.com, OKCupid and Tinder - has announced it will float on the stock market later this year.
Dating no longer resembles the courting of pre-internet years.
The report covers the online dating industry, including both straight and same-sex sites.
With much of the earlier stigma surrounding online dating gone, the principle challenges are around ensuring the experience offered is fulfilling for users.
This report assesses the current status of the online dating industry in the UK, including the value of the market and trends and other factors likely to impact growth during the next five years.
In the UK, it is worth £300m a year and, according to the UK’s Online Dating Association (ODA), ‘’. These sites differ in terms of their number of users, their user characteristics, geographic coverage, and in their business models.
And the offer is widening: matchmaking, niche dating, social dating, dating apps, and online personals, are all examples of new products that have been launched in recent years. The subscription-based model is the preferred business model of some of the largest sites.
Even the idea of a man asking a woman out is archaic.